ClickFuze

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Records aside, the IAB report also breaks down which segments of the internet advertising industry are contributing to that $10 billion figure with comparisons to 2006. Search jumps up a point from '06 to 41% and lead gen continues to gain traction, moving from 7% in 2006 to 8% in '07. Rich media (including video) rose two percentage points to 8% with the biggest gain. Classifieds and sponsorships models were lower in their '07 percentages as compared to '06.

"Performance Deals" as the leading pricing model for internet advertising. In 2006, CPM deals comprised 48% of the overall total while performance deals (CPA, CPC, etc) were at 46%.
As we enter Q4 and move into '08, we can expect for performance deals to continue to grow and see CPM deals grow as well. There are a couple of pricing models, whether CPA, CPC or CPM – driving leads / converting your offer/campaign is the key to success. ClickFuze will not only work to place your offer, but target, and optimize your offer to get your conversions up, costs down, and build a long-term relationship.

As we can all see, and almost every report details the continued growth of the online advertising industry at record rates, but where to place, and with which network is the question. ClickFuze takes the guess work out of your marketing – we will work with you at every turn. Simply SignUp Now or Contact Us Advertiser Form – to get moving forward with ClickFuze.

ADVERTISERS

The ClickFuze ad network combines cutting-edge technology with business know-how to empower advertisers of all sizes and budgets.
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BRAND MARKETING

We are growing exponentially as the greater advertising world discovers the cost- effectiveness of CPC and CPA advertising.
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LEAD GENERATION

We not only work to place your offer, but target and optimize your offer to get your conversions up, costs down, and build a long-term relationship.
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MEDIA BUYING

Using proprietary optimization technology, your ads will be targeted to the most qualified audience during the times they're most receptive to your messages.
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