ClickFuze

Performance-based online advertising gets a lot of attention these days, and for good reason. We are growing exponentially and as the greater advertising world discovers the measurability, predictability, and cost-effectiveness of cost-per-click (CPC) and cost-per-action (CPA) advertising.

Performance-based online advertising growth won't slow down any time soon. It's going to be a huge year.

INCREASED BUDGETS

Online ad commitments from traditional advertisers and marketers are increasing every year, and according to our clients this year looks to increase by more than 30 percent. For our advertisers at the top end of the branding curve – the increase may be as high as 100 percent. We are servicing them, and are continuing to add new news, editorial and targeting publishers for their campaigns.

NEED TO REACH CRITICAL AUDIENCE

More advertisers are moving online, and as offline media channels continue to decline among key audience groups; younger audiences, affluent audiences, professional audiences, it's critical for advertisers not only to buy online "leads and sales" from performance-based vendors, but to find ways to diffierentiate themselves from the competition among these audiences. They need the opportunity to develop quality branding relationships with their audience.

ADVERTISING'S ABILITY TO DELIVER

Any questions about the online advertising's ability to deliver branding success were long ago put to bed by the IAB's XMOS research series, and hundreds of brand effectiveness studies from Dynamic Logic. Click here for their research: www.dynamiclogic.com/na/research/.

MEASURABLE ROI

Online brand advertising is the only way to reach some audiences, it is also the most measurable and cost-effectiveness way to reach almost any audience. We are seeing Offline media's ROI to continue to decline. Bring your offer, let us design a campaign for your branding campaign and you’ll see measurable results.

What are the implications of a huge year for online brand advertising?

	Higher demand for quality inventory.

	Higher prices. More targeting, as publishers will use behavioral and audience targeting to increase yield and decrease waste; more rich media, video will be much more prevalent, so will units that can provide in-depth brand and product information without making it necessary to leave publishers' sites; and more data, as data become part of the ad campaign ROI equation.

	Reach that audience. While online brand ad budgets will likely display enormous growth, ClickFuze will work with you to correct identify the audience, and balance price versus inventory and work on your behalf to try and find a balance. The only way buying, payment, and delivery reconciliation can get simpler and easier will be with a shift toward large providers like us, so a brand campaign with our network will do well.

"Online is getting to the point where it may be more important than the 30-second TV spot."
- Joel Ewanick VP-Marketing Hyundai Motor America

"The country’s third-largest advertiser (General Motors) is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next 3 years."
- Advertising Age - March 17, 2008

"As television implodes, marketing chiefs are turning to the Net to create branding initiatives."
- Wired Magazine - April, 2008

This year, Again - it will be online for your branding campaigns here at ClickFuze Networks!

ADVERTISERS

The ClickFuze ad network combines cutting-edge technology with business know-how to empower advertisers of all sizes and budgets.
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BRAND MARKETING

We are growing exponentially as the greater advertising world discovers the cost- effectiveness of CPC and CPA advertising.
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LEAD GENERATION

We not only work to place your offer, but target and optimize your offer to get your conversions up, costs down, and build a long-term relationship.
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MEDIA BUYING

Using proprietary optimization technology, your ads will be targeted to the most qualified audience during the times they're most receptive to your messages.
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