ClickFuze

The following specifications apply to all properties across the ClickFuze network, ClickFuzeNet™. NOTE: Make sure to review this section using the links / navigation for additional instructions and guidelines.

What type of Media does ClickFuze work with?
The following is a list of media ClickFuze currently makes markets in and is continuously improved and adding communities to enhance, optimize and boost our clients marketing campaigns:

	Pop (all types, all sizes)		Streaming Video

	Banners (all types, all sizes)		Classifieds

	Buttons		Video on-demand

	ActiveX		Search listings

	Co-Registration		Text listings

	Text Listings		Wireless

	Sponsorships		Other

Media Type		Ad Specs

Animation/Looping Guidelines		There is no loop maximum, however total animation time for all loops combined may not exceed 15 seconds for banner ads and may not exceed 30 seconds for pop-under ads. Ads may not contain elements exhibiting persistent rapid/flashing animation.

Audio Guidelines		Audio must be user-initiated. Audio shut-off functionality must be clearly visible and accessible to the user. The method of audio initiation and termination must be the same (e.g. roll-over, click).

Video Guidelines		Video play can be host or user initiated. Video stop/play/pause functionality must be clearly visible and accessible to the user. Video play may not exceed 30 seconds in length.

Pop-Under Guidelines		Window close functionality must be clearly visible and accessible to the user.

Flash Coding and clickTAGs		Flash ads must conform to all ClickFuze creative specifications and guidelines in addition to the Flash-specific requirements listed below.

Guidelines for Flash Ads		Submission of a backup GIF or JPG image is preferred, but not required; images must not exceed the standard file sizes outlined in the chart above. The default 15 to maximum 18 frames per second setting should be used as a guideline. The background color should be set by creating a bottom layer of the desired color. The ad must be submitted in SWF format. The ad must not prompt the user to upgrade to a newer version of the Flash player. All Flash creative should employ the Flash Tracking Kit (clickTAG). Flash version 5 is recommended.

Rich Media		Banner rich media is permitted. Creative must be served by a ClickFuze approved 3rd party; advertiser incurs all applicable serving fees.

View our policies and guidelines below:

Policy		Guidelines

Ad Serving		Delivery Method: Standard Iframes, JavaScript. Technology Used: ClickFuze Network® uses a propriety campaign delivery and management platform. For more information about ClickFuzeNet®, please contact your Account Manager. Third-Party Ad Serving: We accept most third-party ad serving tags. Contact your Account Manager for further details.

Frequency Capping		Frequency capping of your campaign ensures that you are always reaching new users. It allows you to control the number of times a target consumer is exposed to your ad over a specific block of time (e.g. 12 hours, 1 day, 1 week, 1 month). Our powerful technology and experienced Account Managers can determine the optimal frequency cap for your campaign to minimize over-delivery and optimize your conversions. Typically, frequency caps range from 1 hour to 1 month. The 24 hour frequency cap is most commonly used.

Creative Lead Time		Standard: 1-2 business days Rich Media: 2-3 business days

Late Creative Policy		Advertiser is still responsible for the media purchased pursuant to the Insertion Order.